Pay Per Click (PPC) Management
Pay Per Click has an instant impact and gives your brand a much larger reach by immediately placing you on the first page of major search engines.
Whether you are new to pay-per-click advertising or have existing campaigns and want to achieve better results, IFP’s certified professionals can help. Paid search, combined with organic search marketing, can be a valuable tool to drive targeted traffic to your site.
WHY US?
- We specialize in small to medium sized e-commerce businesses
- Build tailored/customized strategies for growth & profitability
- Excellent communication through a dedicated rep
- Foundation on integrity (honest, transparent, accountable)
- Extremely high standards and results driven
SECRET TO SUCCESS: Hard work! Anyone can learn to do it, but you have to stay on top of new marketing initiatives from the platforms (email targeting, audience bidding on shopping campaings) and be diligent about testing everything. We keep in touch with google on new beta opportunities.
Our PPC Approach
Listen and Learn
Where are you now? Where do you want to be? What is your unique selling proposition? What is your budget & profit margin? We begin with an in depth planning session to learn all about your business and goals.
Keyword Research & Competitive Analysis
We start with learning your product line to build the initial keyword list. We then do extensive keyword research and analysis of your top competitors to expand on the list. We don't place any limits on keyword or campaign count.
Set Up
First, we will make sure you have the proper analytics set up to track the performance of your campaigns. Then, based on our research, we build a custom campaign strategy suited to your specific budget and goals. These could include standard text campaigns, google and bing shopping, remarketing, display network, geo-targeting, interest-based targeting, and more.
Measure, Optimize & Report
We regularly review adwords, bing and analytics to keep your campaigns optimized. There will be constant communication with you on new products or specials you may be running and we will work in conjunction with other marketing initiatives. You will receive detailed reporting showing your key performance indicators year-over-year and bottom line profitability. To guarantee success, you need someone to constantly monitor your accounts.
We’ve got you covered on all campaign types: standard text, google and bing shopping, remarketing, display network, and more.
61%
Top Line Sales - Increase
37%
Profit Contribution - Increase
70%
Paid Search Traffic - Increase
21%
Cost Per Acquisition - Decrease
Tell us about your project
Let us help you get your business online and grow it with passion
Contact us today and maximize your return on ad spend.
Testimonials
See all testimonials“IFP Marketing is responsive and better yet, focused on being proactive with regards to online marketing and SEO. Megan’s experience in the specialty food arena is invaluable for River Street Sweets and we are excited to be growing our online business with IFP Marketing’s strategies.”
“We have a constant flow of new leads thanks to this amazing SEO company. They gave us all the tools to convert leads into customers.”
